The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...
Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- D...
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...
Das Buch vermittelt umfassendes, anwendungsorientiertes Wissen im Bereich Humangenetik. Aufgrund ...
Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- ...
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...
Two world-renowned marketing consultants and bestselling authors present the definitive rules of ...
What Charles Darwin did for biology, Al and Laura Ries do for branding.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...
There's a reason why the marketing programs of the auto industry, the airline industry, and many ...
This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...
This hands-on guide begins at the point many grant seekers can identify with - rejection. Part On...