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In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and ...
THE BRAND GAP is the first book to present a unified theory of brand-building.Whereas most book...
At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six pr...
'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows...
At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six pr...
'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows...
THE BRAND GAP is the first book to present a unified theory of brand-building.Whereas most book...
THE BRAND GAP is the first book to present a unified theory of brand-building.Whereas most book...
THE BRAND GAP ist das erste Buch, das eine einheitliche Theorie zur Markenbildung präsentiert. Wä...